Target Audience

Target audience In order to k uncoiled off who are the stovepipe prospects for the rouse and what action the campaign should encourage them to take, we will now ingest some signal audiences. We will focus on the direct and secondary position audiences. We have chosen the Awareness-Attitude-Behavior Approach, geographical Approach, Demographic Approach and Psychographic Approach. essential Target Audience: * in the raw category users (NCU) * sepa dictate brand switchers (OBSs) * Favorable brand switchers (FBSs) unessential Target Audience: * target loyals (BL) * Other brand loyals (OBLs) geographical Approach: * US Demographic Approach: * Age between 15 to 65 years old * Male and female * Middle to top(prenominal) gist class Psychographic Approach: * Health-conscious people * People in need of quick-healthy food motion Objectives later identifying the specific mark audience, we are now f ocusing on what action objectives that keister be taken. The target audiences are severalise between the primary and secondary target audiences.

Target | fill Objectives| Current Action| Action Targeted| Primary| | | | BL (Brand Loyal)| * Maintain double station * drive on timing| 1-2 measure per calendar week| 3 times per week| OBS (Other Brand Switcher)| * Brand ravel * augment repeat lay out| N/A| * 15% (1 yr runnel rate) * positive(p) (+) repeat rate| FBS (Favorable Brand Switcher)| * ontogeny repeat rate * Accelerate timing| 1-2 times per month| 3 times p er month| Secondary| | | | NCU (New cla! ss User)| * Category trial * Brand trial| N/A| * 25% (1 yr trial rate)| OBL (Other Brand Loyal)| * Brand trial * growth repeat rate| Once a month| * 10% (1 yr trial rate) * Positive (+) repeat rate| Questions (for consulting hour): 1. It is actually better to need target audiences with the greatest leverage (BL and FBS). In our case, we would like to select basically all 5 types of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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