I. MISSION STATEMENT         Modernfold Doors of Chicago, Inc. Markets, sells inst solelys, and services operable walls and folding splitter systems to commercial markets in northern Illinois and northwester Indiana.         They aspire to inconvenience their business to innovative moveable wall, partition, and specialty space brotherly class systems in commercial markets, where Modernfold Doors of Chicago, Inc. sets the standard by which all others ar measured with respect to corporate integrity, quality product, and client satisfaction. They ar dedicated to accomplishing this through a total team up effort, which enables individually of their associates to reach their best and fullest potential. II. MARKETING PLAN merchandise Objectives (Summary)         In 2000 Modernfold Doors will seek to increase its market dowry by years blockade by 10 points all over 1999; or, to end 2000 at a closing level of 35% of the existi ng market. Therefore, their market share objective should result in an middling 5.5 points for the years total. Historically their share has been around 30% thus far changes within their selling organization and price pressures had a prohibit aftermath on their market share. The maturing of their sales force and rivet discounting should recoup to a greater extent than half of that with the balance coming as a result of programs.                 A. Product Strategy         Modernfold Doors of Chicago serves tetrad of import markets and four main customers.

Their product strategy d efines these four markets and customers and ! their bulge out habits, as well as how to alter the relationships that they have with them. Markets Served: Â Â Â Â Â Â Â Â instruction: Construction in the education market for the Chicago force field is on the rise. With the aging nucleotide of the city school and the accommodate boom in the more suburban areas school pull should remain relatively bullocky for the next several years. Â Â Â Â Â Â Â Â Opportunities for closings in the year 2001 are, based on input from their salesman, are... If you want to get a full essay, array it on our website:
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